IntelliMetal is a newly named, Rochester based machine shop run by a brother and sister team Kim and Scott. Kim came to me in need of a full branding package and new website to re-introduce the machine shop to the Rochester marketplace. Originally named Metalade, Kim wanted to get rid of the old heavy look for something clean and modern with a focus on their people and their facility. In the end, we decided upon a very structured layout with clean lines and an open feeling.
To go along with the new branding, IntelliMetal needed to update their website from the original Metalade site. Along with designing and developing a custom WordPress Genesis theme, a writer and photographer were contracted to help revitalize their brand.
