“Adding profits and value to a beverage brand using a re-useable water bottle”
As consumers are becoming more environmentally conscious, more pressure is being put on bottled water giants to do the right thing for the planet. Ever year billions of single use water bottles end up in landfill or the environment; Something I wanted to stop.
Through extensive research I found that consumers purchased bottled water because of convenience or because they felt they were buying a purer product. How could we consume a brand whilst reducing our environmental footprint? One way I found, was to try instil brand loyalty and consumerism of a disposable product, in a re-useable one instead.
I contacted a local and ‘sustainable’ bottled Water Company in Cornwall called PureBlue. I wanted to design a bottle that would carry their ethos and approach.
The result? An innovative bottle that helps premiumise drinking water through improved taste, design identity and ease of use.
