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DeSavo - logo design for a collective of creatives

DeSavo is a collective of visual artists, designers and artisans. They wanted to find a visual identity that had a strong emphasis on local talent.

They opened a logo competition to their members which I won with a concept of map pin that could be used in their websites to show how many talents are in the area. It can also be used as a exclamation point with the text part of a logo. I also created custom lettering to showcase their humanist and simplicity of design. The map pin element also illuminates the text and emulate a light bulb, the classic heureka moment of innovation.

Jesse Talsi
Industrial designer Rovaniemi, Finland