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Blue Shield of California Website

In 2010 Blue Shield of California approached Isobar with the goal to redesign their site from the ground up. My task was to simplify the design, streamline and vastly improve the overall user experience. Working with a UX team, I designed and developed the new site over a 6 month period. The project was a great success and lead to Blue Shield selecting Isobar as their official Agency of Record.

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Freelance, Full-time
Jesse Woodward
Creative Direction & Design San Francisco, CA