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Bare Escentuals

Bare Escentuals - “...BE hired Heat in 2010, and the shop came up with the idea of a boutique in a van—an experiential wagon that provided free ‘make-unders,’ samples and coupons to passers-by during lunch and happy hour. Combined with a social-media campaign, the ‘Rethink the Quickie’ wagons were a success. In just two weeks, Heat helped Bare Escentuals increase its Facebook fans from 52,000 to 124,000.” -AdvertisingAge.com

Jessica DuFour
Art Director San Francisco, CA