State Street Honey
Never treated with chemical medications and drawing 100% from their own honeycomb, State Street Honey bees create the purest honey possible. State Street Honey is only minimally filtered, but never heated, and is packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Simply put, it's honest, locally sourced honey.
To capture the divine essence of State Street Honey's brand, a winged beehive was crafted, featuring an illuminant, gold halo. The tagline and back label copy, written by Caitlin Riley, is not only informative, but quirky and fun as to align with the brand and its owner’s nature.
Like the honey it represents, the logo, package design, and messaging are approachable and sincere—compelling, but never ostentatious.
