Results and synthesis of the S.W.O.T. analysis with client leadership.
Key insights from the Corporate Analysis phase.
Summary matrix of the findings from the Competitive Analysis.
Key insights from the Competitive Analysis phase.
Summary of the findings from the Consumer Analysis.
Key insights from the Consumer Analysis phase.
Summary of the critical insights from the Corporate, Competitive, and Consumer Analyses.
The two ownable brand positions -- and their corresponding positioning statements -- presented to the client as a result of the brand discovery, analysis, and synthesis process.
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NEWCO Brand Positioning
The NEWCO Brand Positioning project consisted of a brand discovery and analysis and two recommended brand position options, including positioning statements for each. The Discovery phase included a SWOT analysis of the company and its offerings and corporate, competitive, and consumer analyses and identification of critical insights.
Available
Full-time
Jeffrey Valentine
Creative & Marketing Strategist | Brand, Digital & Performance
Palm Desert, CA