Jeffrey Valentine

The challenge was to develop a campaign to celebrate the 50th anniversary of the Spain Rehabilitation Center at the University of Alabama at Birmingham. The campaign objective was to specifically honor all the harrowing work the patients and staff have done daily for so many years. Because of the grave nature of the rehabilitation done at the center, progress is often measured in days, not months or years. The messaging recognizes this insight and dramatizes the massive effort extended and successes the center has achieved in 50 years. Included in the campaign are posters, elevator wraps, outdoor signage, and more.

• Research
• Creative Direction
• Copywriting & Editing