Open house guest and UEB employee viewing exhibit.
Panel 7 filled by 8:00 p.m.
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"UEB: Evolution of a Brand" Open House Exhibit

For their open house, the client wanted to add a substantial point of interest for guests to experience and enjoy and encourage them to explore the space. I met the challenge by creating a multi-panel art exhibit showcasing the evolution of their brand and highlighting important points in their seven-year company history. The bottom section shows the brand timeline with logo art and descriptions of the brand at that time. While the top/history section is self-contained in each panel, the bottom/brand timeline is continuous across all panels. Panel 7 was left blank to represent the “history” of the event itself as it unfolded. The title of Panel 7 was “Thursday, May 31, 2012”, the event date, and the timeline below spanned 4:00 to 8:00 p.m. On the night of the open house, I circulated throughout the party shooting Polaroids of the event and guests and pasting them up every hour, corresponding with the timeline below.

Available
Full-time
Jeffrey Valentine
Creative & Marketing Strategist | Brand, Digital & Performance Palm Desert, CA