The challenge was to create an online invitation for the client’s soft brand launch and seventh anniversary party for preferred clients and friends/family. I solved the problem by designing an e-vite that reflects UEB’s mid-century modern sensibilities yet remains true to their “design conscious” brand position. Delivered through PaperlessPost.com, this e-vite was sent to a database of more than 500 invitees. Each invitee is emailed a link to the party invite, and upon clicking, a Flash animation sequence unfolds. First, the invitee sees the virtual invitation envelope with their name on it. Next, the envelope opens, and the virtual card lifts out of the envelope. Then, the face of the invite card is shown for a few seconds before rotating to reveal the back of the card and the party details. Finally, the invitee can click through to the RSVP card where responses are captured.
