The UEB stationery includes a two-sided letterhead, a square-flap number 10 envelope, and a vertically-oriented, double-sided business card. This business system established the brand standards for the palette, font family, and layout to be applied to corporate forms, signage, online representation, and all other marketing treatments. The floods on the back of the letterhead, business card, and on the envelope flap were printed with gun-metal gray metallic ink; the other inks included PMS 433, Cool Gray 10, and Cool Gray 4. The watermark effect on the back of the letterhead was achieved with screens of PMS 433 and spot varnish. Other design details include fold lines on the front and back of the letterhead and the use of the tagline on each element in the system.
