UEB Verbal & Visual Identity
UEB Verbal & Visual Identity from Jeffrey Valentine
UEB Verbal & Visual Identity

The verbal and visual identity of UEB needed to reflect the brand position I developed: "Ever-conscious that design is as important to building as construction, UEB distinguishes itself from all other builders." In addition to being the “design-conscious” firm in their category, we needed to appeal, foremost, to their core audience: architects. I solved these challenges with a clever wordplay in the tagline, a masculine yet “designed” letterform in the logotype, and an immediately identifiable and versatile graphic device in the UEB cube.

Final logotype and tagline
Scottsdale office exterior
Logo device projected on Scottsdale conference room wall
Final Scottsdale conference room wall painting
Scottsdale lobby
Scottsdale lobby
UEB homepage
UEB fleet vehicle
Safety first
Construction site sign
RFQ response booklet cover
Gift basket with aluminum logo cube
Press coverage
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UEB Verbal & Visual Identity

The verbal and visual identity of UEB needed to reflect the brand position I developed: "Ever-conscious that design is as important to building as construction, UEB distinguishes itself from all other builders." In addition to being the “design-conscious” firm in their category, we needed to appeal, foremost, to their core audience: architects. I solved these challenges with a clever wordplay in the tagline, a masculine yet “designed” letterform in the logotype, and an immediately identifiable and versatile graphic device in the UEB cube.

Available
Full-time
Jeffrey Valentine
Creative & Marketing Strategist | Brand, Digital & Performance Palm Desert, CA