1-2 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
3-4 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
5-6 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
7-8
9-10 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
11-12
13-14
15-16 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
17-18 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
19-20 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
21-22 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
23-24 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
25-26 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
27-28 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
29-30 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
31-32 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
Spyker Grand Tourer
Jimi Brown
4th year Transportation Design Student Newcastle, United Kingdom