Recycling campaign. 1-3. ENZACTA Mexico started a campaign to recycle product bottles and caps. I wrote three e-mail blasts to accomplish three objectives: create a conscience about recycling, inform people what recycling is, and finally, invite them to be part of the campaign by bringing their empty product bottles.
Recycling campaign. 2-3. We think we know what recycling is, but there is much more behind it. I researched recycling types and statistics relevant to Mexico and shared them with my readers with analogies that'd be easy to understand.
Recycling campaign. 3-3. I wrote the invitation to be part of the recycling campaign in a simple, direct way, explaining that in only three steps, everyone who's part of ENZACTA can also be part of the campaign. Easy-to-follow instructions and a closing line emphasize the importance of intelligent usage.
1-3. Insomnia, the inability to sleep through the night, it's detrimental to our mental and physical health. I mentioned the symptoms that almost everyone has experienced and the benefits of an all-natural over-the-counter sleep aid. Keeping the message simple and relatable works best.
I had to inform the customers about possible shipping delays due to weather and holidays. I wrote the piece in simple and direct language, establishing a coming situation and then offering easy solutions, closing with a reminder of the benefit of taking action.
Email marketing

E-mail marketing, the digital evolution of direct mail, presents the opportunity to engage directly with the readers, at their own time and pace, and point out a situation/problem they are facing. A successful e-mail blast will show an understanding brand, sensible to the reader's situation, and then provide a solution in the form of helpful information and a product or service.
I've written hundreds of e-mail blasts, every single of them backed with research and a concept that singles out the problem to solve with the aid of a product or service.

Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico