Social media piece.
Copy out:
"Upholding women’s rights and closing the inequality gap everywhere is crucial to embrace their full potential as leaders.

ENZACTA empowers women worldwide and has offered leadership opportunities since 2003. Leadership. Rebuilt. Together.

#IWD2021 #InternationalWomensDay"
In the end, a more subtle approach was approved for the art, maintaining the typographic selection and copy. I still believe the original idea was stronger and had a louder voice.
International Women's Day 2021

ENZACTA has always empowered women to be leaders and financially free by starting their own businesses.

The UN Women's theme for International Women’s Day 2021 is
“Women in leadership: Achieving an equal future in a COVID-19 world”. The theme celebrates women and girls' tremendous efforts around the world in shaping an equal future and recovery from the COVID-19 pandemic.

EZACTA's core values and business model align with the UN’s efforts to raise awareness of women’s rights and equality everywhere to make a better future for all through their leadership.

My idea is "Leadership rebuilt," which capitalizes on both the UN Women's theme and ENZACTA's core product, which is to rebuild your life through business ownership and develop leadership skills.

Rosie the Riveter is the perfect character to inspire and encourage women to continue fighting for equality and leadership opportunities.

Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico