Stay home, stay safe.

It was March, Friday 13th, and like every year, I saw the meme of Jason getting ready to go out to wreak havoc on that night. I thought he would have to stay in because of isolation, and then everything fell in place: his mask is a well known visual cue, adding an N95 breather would still make it recognizable. I had the visual, and the concept was simple but powerful: Don't go out. I wanted a reason why to push it even more: Stay home, stay safe. It was a fun idea, and I knew it could evolve to something bigger.
Enter the iconic artworks. We all know paintings that depict scenes with people. Some modern artists have made versions without any people in them; it seemed only fitting to use those to evolve the concept I had created back on March 13th, 2020.
The latest evolution of the concept's art took me to use the title of Joy Division's "Love will tear us apart" as the headline to convey the same powerful message: Yes, you miss them now, but you'll be together again tomorrow.

Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico