Art & Creative Direction: Jorge Inchaurregui Elizarraras
Copywriting: Carlos Chavez

"Go to sleep" {«Mejor duerme» in Spanish}.
A very simple and straightforward insight. When we can't sleep, we turn to our digital devices making it even worse. Sub-Z is an over the counter medication that helps you sleep naturally.
The campaign has been a success and sales increased an 80% since its launch.

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Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico