Artistry Branding Strategy

#Redesign ergonomic yet prestige current line up
- Reinforce the premium equity of the s hape and clinical medical credibility of the technology
- Reflect the new Artistry prestige positioning (Forward Beauty), appealing to the superior customer
- Support high device price point and believability/credibility that technology delivers real results
- Research on growing importance of design in the Skin-Care production of beauty products
- Evaluate current design to compare with design perspective of pros and cons from the Asian market

Jinwoo Han
Founder of Ahhaproject 서울특별시, South Korea