Justin Worsley

+44 (0) 7523158446 Jwcreativo@Gmail.Com

Lewes, United Kingdom

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About

Product designer with extensive international experience within the toy and children's products Industry.
Education
- BA (Hons) Design for Industry
  
  University of Northumbria
  
  1986 - 1990
Experience
- Owner
  
  Studio Creativo
  
  Lewes, United Kingdom
  
  Dec 2020 - Present (1 year 1 month)
  
  Toy/product Consultant
  Illustrator
- Owner
  
  JW Creativo
  
  Barcelona, CT
  
  Feb 2009 - Nov 2020 (11 years 9 months)
  
  Toy/product design consultant.
- Owner
  
  Justin Worsley Design
  
  Brooklyn, NY
  
  Jan 2004 - Jan 2009 (5 years)
  
  Design consultant retained exclusively by Early Learning Centre to design toys for their retail outlets in the UK.
- Design Manager
  
  Blue Box Toys Inc
  
  New York, NY
  
  Jan 2002 - Jan 2004 (2 years)
  
  Design Manager hired to establish a small design team in the New York office of a Hong Kong based toy manufacturing company.
- Senior designer
  
  Fisher Price Brands
  
  New York, NY
  
  Jan 1999 - Jan 2002 (3 years)
  
  Working in the New York office of Fisher Price Brands on Sesame Street licensed Preschool toys
- Senior Designer
  
  Early Learning Centre HK Ltd
  
  Hong Kong, Hong Kong
  
  Mar 1997 - Dec 1998 (1 year 9 months)
  
  Senior designer in the Hong Kong office of British retailer 'Early Learning Centre'
- Senior Designer
  
  Design Innovation HK Ltd
  
  Hong Kong, Hong Kong
  
  Mar 1996 - Feb 1997 (11 months)
  
  Senior Designer in a product design consultancy working on a wide range of projects including telecoms, hi-end audio and toys.
- Designer
  
  Hong Kong Toy Centre
  
  Hong Kong, Hong Kong
  
  Apr 1994 - Feb 1996 (1 year 10 months)
  
  Recruited from the UK by Playwell Hong Kong Toy Centre to join their product design team in Hong Kong
- Designer
  
  PSD Associates
  
  Richmond, United Kingdom
  
  Dec 1991 - Mar 1994 (2 years 3 months)
  
  Designer in a multi disciplinary design consultancy.
Awards

ELC Lights and Sounds Walker -

Loved by Parents awards 2011:

Gold Award for Best Activity Toy 0-1yrs

Toy Talk awards 2012:

Winner Best Baby Toy

Mother & Baby awards 2010/11

Gold award - Best Baby Toy

ELC Cash Register -

Practical parenting and pregnancy Awards 2012/13

Learning toy Gold Award winner

ELC Whizz around Garage -

Oppenheim Toy Portfolio Platinum Award in 2007.
Affiliations

FRSA

IDSA
Industries
- Retail
Skills
On Coroflot

@jjworsley, member since 2010
- Following 67
- Followers 105

'Summer House' role-play kitchen

'Summer House' role-play kitchen from Justin Worsley

'Summer House' role-play kitchen

A wooden role play kitchen designed as part of the Spire own brand range for BR toy stores. Designed to meet a very competitive price point yet have a point of difference in a saturated market place.
Capturing a Scandinavian aesthetic was also important as BR toy stores are located in Nordic countries.

Solidworks model rendered in Photoview360

Moodboard

Moodboard

Chosen design proposal

Production sample

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'Summer House' role-play kitchen

A wooden role play kitchen designed as part of the Spire own brand range for BR toy stores. Designed to meet a very competitive price point yet have a point of difference in a saturated market place.
Capturing a Scandinavian aesthetic was also important as BR toy stores are located in Nordic countries.

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Available

Freelance

+44 (0) 7523158446 jwcreativo@gmail.com Lewes, United Kingdom