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M&M's World Orlando - The goal of this store was to create a holistic brand experience that aimed to elevate the M&M’s brand to an upscale and modern aesthetic. Emphasis was placed on sensory stimulation. What you see, what you hear, and even what you smell all combine to envelope you in an exciting chocolate (but candy coated) world. Scale was also a focus, with a super scale spinning M&M’s, and larger than life M&M’s characters greeting you and sometimes surprising you throughout the space.
M&M's World Times Sqaure - The goal of this store was to create a holistic brand experience that aimed to elevate the M&M’s brand to an upscale and modern aesthetic. Emphasis was placed on sensory stimulation. What you see, what you hear, and even what you smell all combine to envelope you in an exciting chocolate (but candy coated) world. Scale was also a focus, with a super scale spinning M&M’s, and larger than life M&M’s characters greeting you and sometimes surprising you throughout the space.
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MnMs World Times Square & Orlando
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Jonathan Knodell
Retail Design Creative Leader Chicago, IL