Joanna Carrero

1-800-Flowers Fan Page - Challenge: Create a page that encompasses the 1-800-Flower brand while generating sales as well as "likes". Solution: Using the Fan reveal code to only allow fans of the Facebook page to view specials. This will entice the viewer to click on like to reveal the special while also enticing the now-fan to cash in on the Facebook only deal.

Beverly Hospital Fanpage - Challenge: This client's main concern was to create a fan page that informed fans about Beverly Hospital as well as all of the events and programs housed there. Solution: We created a landing page that has some general information about the hospital while also urging the viewer to like the page. After the now-fan has liked the page they have access to other tabs that have various information on them.

Cumberland Farm's Chillzone Fanpage - Challenge: The Cumberland Farm's Chillzone community needed a place to post questions, and comments other than the wall. Some of the customer support problems were turning into long conversations on the wall that took over the feed. Solution: We created a tab that was branded and fun while also having a safe well organized place to post comments and concerns.

Entenmann's Fanpage - Challenge: This client's needs were to create a fanpage that acted as an informational hub while also being interactive. Solution: This landing page is branded with the Entenmann's brand while being a general informational hub. One of the most interesting parts of this tab is the count down clock to Donut Day.

Entenmann's Offer Fanpage - Challenge: Creating a tab that creates incentives for both liking the page and celebrating donut day. Solution: Combining the likeablity of donating to a good cause with one of the most popular donut buying seasons was a really great strategic idea. Adding the contest to the pot to get more likes is great.

Extra Space Fanpage - Challenge: Create a place for tips, news, deals and interactivity. Solution: While staying within the Extra Space branding guidelines we inform the fan while also gathering information with a fun poll.

Hayneedle Fanpage Before and After reveal - Challenge: This was one of the most challenging assignments. We had to create a branded page for Hayneedle WHILE they were undergoing a branding change. Solution: While working very closely with the internal design team at Hayneedle we created a page that urged users to like the page while giving them access to a great application that was both iterative and having the the ability to be viral.

PopCorners Fanpage Welcome - Challenge: Create a fanpage for a new product. This page needs to inform while urging the viewer to like the page. Solution: The combination of copy and graphic timeline informs the viewer about popcorners.

PopCorners Fanpage/ Feedme

PopCorners Fanpage/ Meet the Flavors

PopCorners Fanpage/ Raves

Project Paranormal Fanpage - Challenge: Create a page that is more geared towards community vs brand. Solution: This page is ALL about interactivity. A slideshow with new releases that allow the fan to share a snippet about their favorite new books on their own page. A poll section so that the fan can see what fantasy characters are hot as well as whimsical gifts to share with friends. The combination of all these things creates a fun environment for the paranormal-romance fan base.

Restaurant.com Fanpage

Ritani Fanpage - Challenge: Create a fanpage for a jewelry company that wants to have their facebook presence to differ from their web presence. Solution: We stayed close to their online branding while making it more appealing to a younger audience.

Rootmetrics Fanpages - Challenge: Create a fan page for a company that is not well recognized. Solution: A combination of copy and imagery gives the viewer a clear understanding of the app.

Visit Salt Lake Fanpage/ before and after fan reveal - Challenge: Create an active online community on Facebook. Solution: Having a bunch of highly interactive widgets on this pages entertains the viewer. The fan reveal urges the user to like the page, this means that all updates will flow into their feed and make the fan become more active.

The Pampered Chef Fanpage - Challenge: Creating a facebook page that generates sales, community activity, as well as representative recruitment without overwhelming the viewer. Solution: We created a relaxed uncluttered landing page that feels fun and light hearted. All of the other information lives of separated tabs on their own.

Turnstone Fanpage - Challenge: Create a page for a company that was in the middle of branding changes. Solution: Working closely with the internal design team we were able to create a look that matched their new branding.

Venus on Fire Mars on Ice Fanpage - Challenge: There is tons of information that was requested to be on this landing page. Finding a way to get the page to be both balanced and informational was a challenge. Solution: With the use of lines, buttons and boxes we were able to organize the information while creating a useful hierarchy and branded page.