My employer had been struggling, year-over-year, with declining average order values (AOV). I wanted to produce a cover statement that was going to support the company's goal of increasing AOV over 2016.
While the number "six" seems rather arbitrary, I decided to go with what I saw in the design; each product is enclosed in a colorful hexagon.
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Catalog Covers
However brief, catalog copy may be the most important copy of the entire book. Most often it is short, concise, and straight to the point., but the right message can cause the reader to pick up the book and turn the page.
