Blockitecture was created for RIT's Metaproject03 student competition sponsored by Brooklyn based Areaware. Blockitecture recieved 1st place and will be sold as an Areaware product by James Paulius.
Problem: To create a universal toy primarily fabricated from wood.
Context: Blockitecture is a toy that allows users to enhance their understanding of physical laws by using their creative and imaginative processes.
Solution: Hexagonal blocks nest together in various formations, allowing them to counterbalance each other and create unique cantilevers found in modern and contemporary architecture.
Brand Strategy: Using simple geometry and clean aesthetics, Blockitecture is a toy that can be used by people of all ages and passed down through the generations.
