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As smartphones increase in popularity, those who only need feature phones are left to either chose from a smaller selection of poorly designed phones, or succumb to purchasing a smartphone with many features that will go unused. CELL provides the people with an inexpensive, easy-to-use phone that only does the bare minimum of what the people need; call, text, and store contacts. Minimal features result in minimal components, reducing the production energy, usage energy and product end-of-life waste. CELL acheives sustainability through minimalism, bringing simplicity into people's lives.

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James M. Paulius
Industrial Designer Chicago, IL