Jocelyn Hinkle

Open a Box, Open Your Mind - Crayola is always coming out with innovative products to help facilitate your child's imagination. The core product line along with simple child-like illustrations demonstrate Crayola's ability to help creativity grow.

Direct Mailer - The direct mail peice is really fun and interactive. with each page a crayon and an illustration is revealed, with an opportunity to make your own creation on the following page. On the last page there is a message about how Crayola has been helping kids create for decades.

Public Relations - A box of markers would be mailed to elementary schools around the nation, inviting them to participate in a mural contest. Each school would receive a blank canvas packaged in an oversized marker tube. When the mural is completed,schools will send their creation to the Crayola factory. Website users will vote on the their favorite mural. The winner of the contest will get a free box of markers for the entire school, and their school colors as the new special edition “colors of creativity.”

Ambient Advertising - This advertisement will catch you off guard and command your attention. The movement of the escalator coupled with strategically placed decals of this box of markers and marker tips will illustrate the endless possibilities of creations your child can make with the help of Crayola products.