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Fossil Women's Trend Watch Sketches - initial ideation for a new trend watch for women 15-24 years of age following the famous Chanel J12 and the industry's subsequent whiteout.
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Catapillar Watch Sketch Ideation - initial sketch ideation for a watch that would exude the Catapillar brand language, and define the company's rugged essence.
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Catapillar Watch rendering - a Photoshop rendering for the Catapillar watch presentation
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Linkless Watch Concept - This was an idea I had for a linkless watch. Basically, two seperate "C" shapes slide over the wrist in a similar fashion as bangles. Once on, the two seperate pieces interlock and form a solid watch.
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Fossil Women's Trend Watch Sketches - Rose Concepts - Following the trend of roses in fashion, this was a group of watches designed to integrate this trend into fashion watches
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Joel Smith
Furniture and Industrial Designer Dallas, TX