The brand & product
Ideation thumbnails
Using the new Lightning Box logo I designed & 3D CAD files of the new product (provided by the client), I generated multiple label layout concepts in Illustrator.
Ideation for adding more excitement & lightning to the chosen concept. I considered 3D modeling the lure by ultimately decided against it.
The full execution of the chosen concept using Illustrator.
The customer decided to replace the worm lure with a spoon lure. Thumbnail ideation for the new subject.
The example lure was changed. In addition to 3D modeling & rendering the lure, I used it as an opportunity to bring some of the lure color into the lightning for a more integrated appearance.
Rendering of the label & product
In use
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Lightning Box Label Design
Designing a new label for generation 2 of the Lightning Box Glow Lure Illuminator for fishing lures. A glow lure illuminator transmits UV energy to a purpose-designed fishing lure. That lure slowly releases the same UV energy in the water. The UV light is attractive to fish who bite the lure & are caught.
