The brand & product that the new logo will represent. The label redesign, including the final redesigned logo, is shown in another project.
Previous logo
Ideation
More focused ideation
Color variations
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Lightning Box Logo
Logo redesign for generation 2 of the Lightning Box Glow Lure Illuminator for fishing lures. A glow lure illuminator transmits UV energy to a purpose-designed fishing lure. That lure slowly releases the same UV energy in the water. The UV light is attractive to fish who bite the lure & are caught. The goals were to communicate excitement & performance while still being serious & reliable.
