The goal was to use machined fiberboard wherever possible because it was already available from a contributing business. I strove to maximize modularity & flexibility by incorporating pegboard & slotwall capabilities. There was little to no extra cost for custom parts, so specialized bicycle focused shapes were possible.
I maintained compatibility with as many fixture systems as possible.
I realized there were problems with the Deity logo represented in this way
Version 2 of the concept. The logo is not cut all the way through the board. I also experimented with different fixture configurations as flexibility is 1 of the primary features.
The Crank Retail Fixtures

Community development bicycle shop retail fixtures made as much as possible from machined fiberboard.

Freelance, Moonlighting
Joel Vanboening
Industrial Designer Covington, KY