X Factor Fútbol is a fútbol (American soccer) training program with a data-driven approach. My goals for the logo were to be energetic, represent fútbol, & have an element of "X Factorness". The 1st step was to explore a wide variety of design ideas by sketching.
Exploration continued...
Exploration continued...
Exploration continued...
Exploration continued... The "Crazy Paint" concept represented energetically applied paint such as is used to mark fields.
Exploration continued...
Exploration continued...
Exploration continued...
Exploration continued...
From the exploration, the client selected a number of concepts to focus on.
Concepts continued...
Concepts continued...
The client decided to remove the "-" from the logo & narrowed the field to 3 concepts, which I made Adobe Illustrator versions of. I used highlights & outlines to give the logo depth, body, & impact. Color exploration also began.
The "Crazy Paint" concept was selected by the client & more color explorations were requested, including University of North Carolina colors, the operator's alma mater..
Grayscale color exploration.
Yellow, gray, & black color exploration.
Green tones representing the grass field that fútbol is frequently played on.
Green & blue color exploration.
Green & brown color exploration representing both grass & dirt.
Building on the paint theme, the client requested some additional graffiti-inspired conceptualization.
Graffiti concepts continued...
Graffiti concepts continued...
Graffiti concepts continued...
Ultimately, the "Crazy Paint" concept in University of North Carolina colors was chosen.
I generated additional variations of the logo for use in different applications, including integrating the URL, drawing on the previously explored graffiti concepts.
The logo is in use on facility environmental signage, apparel, & the X Factor Fútbol website.
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X Factor Fútbol Logo
X Factor Fútbol is a fútbol (American soccer) training program with a data-driven approach. It is run by Erin Mikula, a former University of North Carolina soccer team player with 2 national championship wins. My goals for the logo were to be energetic, represent fútbol, & have an element of "X Factorness". The brand did not have a pre-existing visual identity. It had previously received several more conventional logo proposals from another designer & was not satisfied.
