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I originally developed Seatcase for the trade show market, but customers also wanted them for their homes and even boats. Later, Seatcase was licensed to MarlerHaley ExpoSystems in England where is was manufactured in several variations.
SystemM4 combined multi monitor PC's technology with multi media to create a folding portable display with four 28" screens. The frame was made with HDPE and included a crank mechanism that raised the entire frame during setup.
For the 1997, Paris Airshow I was responsible for the exterior markings paint scheme as well the tent and info kiosks at the flight line exhibits. Also, I developed the interior multi media display in the aft of the cabin. The entire set of exhibit properties, (including the 20'x20' tent) which fit in the forward cargo bay and used during the marketing world tour.
The Starwars theme was perfect for this nurses station and added a sense of fun and whimsy to the serious medical treatments.
As a continuation of my Seatcase development, I worked with ExpoSystems creating several new portable exhibit products including the Open&Shut table top display. The giant 6000sf travelling display for Hyundai's Auto Show tour feature lift mechanisms which raised the center tri-lon with the using the traditional fork lift method. The Embraer NBAA pavilion featured two rotating multi media kiosks.
These are Site Amenities used in the commercial outdoor furniture market in parks and public spaces.
This island display for Doc Martens used a series of translucent plex panels the were woven between vertical columns. This made multiple niches, ideal for displaying shoes.
Furniture, Exhibits and Environmental Graphics

I invented Seatcase as the modernization of the classic directors chair, except with billboards sides perfect for graphics and promotions. This began a trend developing unique products for trade shows, exhibits and interiors for clients like Boeing, Coca Cola, Giltspur and Embraer.

Joe Warren
Industrial Designer / Innovator Tucson, AZ