A long-time industry leader, Avid remains at the forefront of cutting-edge music software and MIDI technology. For their flagship line of audio controllers, Avid asked us to design the most intuitive, powerful and compact controller to date.
We reflected on which qualities facilitate the artistic process in an audio controller and enhance the relationships between hardware and software, both in the studio and on stage. With ease of use, quality performance and simplicity in top priority, we were determined to fashion an ultra-intuitive interface with updated styling and ergonomics, combining data-entry with a gratifying playing experience.
Creativity flows effortlessly through different touch-points and encoder knobs, while the DirectLink feature automatically syncs to most DAW functions. Say goodbye to manual configuration and hello to an interface that will become your prized production partner when the musical moment strikes.
