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Senior Designer - Accessories
Sep 2019 - Present (1 year 10 months)
• Design current handbag and jewelry collections for the contemporary brand.
• Develop handbags and hair accessories for private label brands.
• Source sustainable material vendors and factories that support eco-friendly practices.
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Senior Designer - Handbags
La Puente, CA
May 2018 - Aug 2019 (1 year 3 months)
• Generated a new customer for Brighton by implementing a well-received contemporary leather handbag line.
• Increased sales by thirty percent from the year before by redeveloping the straw handbag assortment.
• Developed new weaving and crochet patterns with factories, resulting in sold-out products.
• Introduced new ideas, shapes, and techniques by working with in-house skilled artisans.
• Advanced the company’s development process by working with a state of the art laser machine and Mimaki printer.
• Contributed to lowering the company’s inventory by re-purposing leather stock for new collections.
• Off-set tariffs and saved on labor costs by developing smart construction techniques and improving on new hardware development.
• Managed art direction with off-site graphic artists and embroidery contractors.
• Built elaborate seasonal showroom displays utilizing graphics, photography, videography, props, floristry, and merchandise.
• Drove end of year sales by presenting to hundreds of VIP guests on upcoming collections.
• Increased productivity by teaching instructional classes to sales representatives with product knowledge, selling tips, and inspiration behind collections.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - May 2018 (3 years 6 months)
• Designed a casual, timeless four-season collection for Splendid. Materials included leather, vegan leather, and canvas.
• Delivered a well-thought-out collection for customers, which often had a hundred percent sell-through.
• Managed brand integrity for Splendid and Signal Brands by being the liaison for both companies.
• Led seasonal presentations to upper management and shareholders on market research, directional ideas, and product sales performance.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - Apr 2018 (3 years 5 months)
• Designed a licensed handbag line for Trina Turk. The seasonal collection included a core leather group, a sun/beach group, a printed vinyl group, a luxe/evening group, and an active group.
• Gathered inspiration, shopped local markets, and researched trends to fabricate a cohesive salable collection.
• Ensured product was made accurately and efficiently by composing tech packs and managing a team in Hong Kong.
• Supervised prints, lab dips, textiles, samples, and hardware development.
• Traveled to New York to promote collections and facilitate product launches along with in-store events.
• Worked closely with the marketing team to allocate merchandise and marketing material for PR and runway shows.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - Mar 2018 (3 years 4 months)
• Designed and launched a successful private label handbag line for Amazon’s affiliate, Shopbop. Resulting in a hundred percent sell-through.
• Conducted in-depth consumer target market research and trend analysis.
• Conceptualized new and innovative branding, hardware, and core silhouettes.
• Worked closely with a production team by streamlining development and production cost.
• Presented concepts, mid-point presentations, and final collections.
• Worked with a sales team to analyze sales, to forecast future designs.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - Mar 2018 (3 years 4 months)
• Consulted and assisted with designing a trend-driven handbag line.
• Worked with unique materials, shapes, and treatments to develop specialty items.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - Feb 2018 (3 years 3 months)
• Collaborated on re-branding and revitalizing the handbag assortment.
• Contributed to new handbag styles and hardware.
• Developed new branding logos and signature prints as a relaunch for the brand.
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Designer - Handbags
Los Angeles, CA
Nov 2014 - Jan 2018 (3 years 2 months)
• Assisted the design team with designs, prints, and development.
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Designer / Sales
BE POSITIVE INC.
Los Angeles, CA
Dec 2011 - Nov 2014 (2 years 11 months)
• Designed a junior apparel line for the newly formed company, Be Positive.
• Managed an in house sample room, and an overseas factory.
• Drafted first patterns and approved production patterns.
• Conducted first and subsequent production fittings with fit models.
• Expanded sales by developing new relationships with buyers.
• Developed new trims and textile prints with overseas factories.
• Designed business cards along with stationery.
• Supervised large store orders and deliveries.
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Assistant Designer
Vernon, CA
Nov 2007 - Jun 2011 (3 years 7 months)
• Assisted with designing a children’s collection called D-Signed, a partnership with Disney Consumer Products and Target.
• Presented story concepts and color boards.
• Created all over prints and screen prints.
• Formulated new wash techniques by working with a denim wash-house.
• Designed products such as trims, jewelry, and accessories.
• Designed packaging.
• Constructed cost sheets and tech packs for overseas production.
• Approved final fabrications and trims for production.
• Supervised multiple collections with a team of cutters, sewers, pattern makers, and overseas factories.
