The client, a prominent legal think-tank specializing in health issues, was in the process of rebranding itself from the Tobacco Law Institute to the Public Health Law Institute. The previous logo was a vignetted photograph of cigarette smoke, clearly representing only tobacco-related issues. The client was seeking a logo which would represent several facets of health law, including nutrition, safety and tobacco. Additionally, the new logo would be easily reproduced in a one color process, allowing it to be easily recognized and read both up-close and from a distance. Through subsequent discussions it was established that there was a preference for a logo with three elements which would represent these major areas- albeit enigmatically.