The final logo with a fun, open, retro look.
Fourth round. Getting closer with colors and globe symbol. But this design was deemed to be "too serious" by the client.
Third round with recognizable globe and additional colors.
Second round refinement.
First round design based upon preferences expressed in focus group.
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Logo Design William Mitchell College of Law
Designed for use in marketing collateral as well as for the college's news service, the logo was meant to convey the global involvement of William Mitchell students, faculty and alumni with a fun symbol. Below are various stages of the design process.
Creative Direction: Pamela Belding