Balloons - As a metaphor for what this product can do for a woman's chest, an image of a sports bra will be printed onto heart-shaped mylar balloons - resembling cleavage.
They will be given away at gym grand openings and sporting events and can
also be mixed in with the usual balloons displayed in grocery store floral departments.
Hopscotch - Extra-long hopscotch games will be drawn on popular jogging paths, reinforcing the need for a Champion sports bra.
The same idea can be used as an adhesive floor application in supermarkets, gyms and sporting goods stores.
Jumprope - These jump ropes will be given out to gyms with a high proportion of female clients for use during workouts. They can also be given away during gym promotions and special events.
The act of jumping will remind women why a Champion sports bra is an essential part of their workout.
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Champion Sports Bras