A wide variety of colors range from classic and simple to bright and bold. This gives anyone the opportunity to find a style that is right for them.
The overall experience of this project helped to build an understanding of what it is like to work with a team or outside groups. Learning how to work together and how to see things from a different perspective are always important when working on any project.
Elastic hidden under the canvas vamp band on the medial side enhances the ease of wearing the shoe.
Inverted color blocking used for the “F-Box” logos provides bolder branding with more pop. The back of the collar label is woven with “1911” to represent the founding year of Fila.
The goal of the project was to develop a comfortable, lightweight slip-on shoe that was quick and easy to wear and stylish. The Plume CV provides all of those qualities by using a thin injection phylon outside and lightweight materials such as canvas.
The continuous flow of waves and their movement inspired the outsole pattern for a shoe that was easy to wear when on the go. The wavy lines and deep grooves allow the sole to bend and move freely, just like waves.
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Fila x ABC-Mart Plume CV
Fila had the honor to work with ABC-Mart Korea. ABC-Mart is the largest multi-brand footwear retail chain in the country. They are considered as the best shops to buy shoes because of their wide variety of brands and styles. The shoes that would be designed together would be exclusive to only ABC-Mart.
