Jonathan Walker

This booklet was made for the head of IT Communication at Indiana University for a talk on branding guidelines during the Statewide IT Conference.

Our visual branding at UITS had yet to be put on paper, so my boss asked me to make a "quick look" booklet of our brand guidelines. This booklet was later handed out at a talk about branding.

I designed the whole booklet and had some writing help from our great staff. The booklet talks about simplicity in style. It has photo examples of our visual branding on each left page and in-depth analysis of design decisions on the right.

• Branding & Corporate Identity
• Graphic Design
• Design Management