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Motorola yipet is a digital pet device that encourages Korean teenagers to do more exercise by having fun. In order for the user to raise their yipet they have do exercise to gain money to buy food and items for the yipet to play and keep it healthy.

The amount of exercise you do will determine how your yipet would turn out, more exercise = more money = better food for yipet.
The video created for the product to demonstrate how the product is used and how it encourages korean teenagers to get more active and do more exercise.
Link - http://vimeo.com/10048263
Small selection of sketchwork done for the product development of this project
Motorola yipet

Motorola yipet

Jonathon Shek
Designer / Photographer / Videographer at Jonnee Shek Newcastle Upon Tyne, United Kingdom