Just a Gesture
Workshop Gestos, Madrid 1-3 June 2011
Directed by Pepe Garcia & Alberto Martinez, CuldeSac.
through the analysis of the gesture in common objects, find new ways to interact with it, discovering new contexts and products.
I analized a beer bottle and its regular context. I try to expand the action space for the beer, taking it to new ambients; as new ingredient for make a salad or a grill, as a new product to clean the sofa leather at home, as a new game to have fun with friends, etc.. Everything putting the beer in a diferent place and with a new gesture to use, also wants to make a critic to how the people see the a common object and how you can change this idea in their minds through a design idea.