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Griffin BreakSafe

Most people can relate to tripping over their charging cords, and Apple’s MagSafe connector has prevented laptop damages that happen as a result. But since Apple ditched MagSafe in the new MacBook last year in favor of USB-C, the much-needed safety net isn't there. It seemed like an opportunity that consumers would find relatable, and it turns out that Griffin had filed some patents in 2009 that would ensure the product's uniqueness in the marketplace.
The magnetic connector plugs into a laptop's USB-C port and disconnects from the rest of the cable when put under stress or strain. The biggest challenge was aligning the magnets and contacts in a way so the cross section would be minimal without affecting reliability and ease of manufacture.

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Brian Joseph
Product Design and Development Nashville, TN