The team at Aquatopia wanted to develop a bath toy organizer for young kids that tied into the characters that had been established for earlier products. The crocodile was the obvious choice for the organizer. While the initial idea was to create an organizer that stretched across the tub, Josh championed the idea of designing an organizer that would attach to the tub side. It would use less material and, best of all, we could make it really fun by having the crocodile peek over the side of the tub. Then, the best part came... Why not make it so the croc's mouth could open and dump out all of the toys, making it even more interactive, and maybe even encourage kids to pick up their toys? The genesis of this product was really fun. Josh came up with the concept and was in charge of initial creative direction and design development.
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