Arctic Cat chose two design directions to develop internally. This version was designed primarily by Josh. Arctic Cat chose the second version, primarily designed by Cooper Priess, as the one Arctic Cat wished to pursue.
Arctic Cat chose two design directions to develop internally. This version was designed primarily by Cooper Priess and was eventually chosen by the client as their preferred design direction.
Board excerpt from our team's presentation, designed by Josh, to the Arctic Cat team which relayed our research findings, which were comprised user interviews and market research.
Concept sketches for Arctic Cat SXS vehicle. These are just a handful of Josh's drawings taken from the hundreds done by the design team.
Along with the recommendation to start from scratch, Arctic Cat eventually decided to engineer a new SXS from the ground up. Our team developed many ideas for the SXS reboot over the Prowler chassis that made it into elements of the Wildcat.
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Arctic Cat SXS Vehicle Styling
Arctic Cat needed to develop a side by side all terrain vehicle that bridged the gap between their more utility focused product line and a new, sportier, vehicle that would appeal to riders who were focused on fun, which was a segment of the SXS market that Arctic Cat had not addressed at the time. Arctic Cat's engineering team approached WhiteBoard, looking for inspiration for their new design, which was originally meant to be based on their existing Prowler platform. After some difficult choices, Arctic Cat decided to start from scratch, but used many of our team's design cues to inform the brand new platform.
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