When considering a watch style, I wanted a design that would be able to connect to Fossil’s market in any case, whether it be for the casual wearer or the gentleman of class. I chose this design because of its flexibility. Although the structure remains constant, by adding color or switching materials the design goes from a watch that is sporty and casual to a timepiece that will make an impression on the job or on the town.
Fossil Watches

Fossil Brand Study

Josh Kistner
Industrial Designer Raleigh, NC