User Study
Brand Identity and Brand Positioning
Research and Sketches - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Final Models - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Modularity and Product Lines - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Sketch Models - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Napkin Holder
Josh Kistner
Industrial Designer Raleigh, NC