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Target Market and Sketches - An espresso is a sophisticated drink typically enjoyed in a relaxing atmosphere, giving the consumer a sense of luxury. Based on this idea a target market, persona, and scenario were developed to focus the study on an individual who may enjoy this type of drink. The use of a persona and scenario resulted pricing the product slightly lower than cost while recognizing that coffee pods will bring in revenue, continually bring the consumer back, and reinforce the brand connection and experience.
Models - An espresso is a sophisticated drink typically enjoyed in a relaxing atmosphere, giving the consumer a sense of luxury. Based on this idea a target market, persona, and scenario were developed to focus the study on an individual who may enjoy this type of drink. The use of a persona and scenario resulted pricing the product slightly lower than cost while recognizing that coffee pods will bring in revenue, continually bring the consumer back, and reinforce the brand connection and experience.
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Onska Espresso
Josh Kistner
Industrial Designer Raleigh, NC