With more than 18 years of experience as a Digital Designer and Creative Director, I am able to efficiently lead and manage teams and provide unique, creative and sustainable solutions for branding strategies, brand message solutions, and digital strategies.
I marry traditional techniques with emerging technologies and digital platforms in order to get an experience that is unique, something unexpected and spectacular.
I have proven success in planning and developing digital content and strategies for social media touch points, as well as creating digital systems that simplify data clutter.
The past year has had me immersed in creating user personas, user journey maps, creative workflows, wireframes, design and rapid prototyping in an agile environment - Data dashboard design, eCommerce solutions, event apps, wearable tech apps.
Current Skill Focus: Rapid prototyping, SVG Animation, snap.svg
Specialties: Presentations, Pitches, Digital Strategy, User Experience Mapping, User Persona Mapping, UI design, Brand Stewardship, and Retail Branding.
Mercom Annual Report Design Award 2009 - Silver
Mercom Annual Report Design Award 2010 - Bronze
Mercom Annual Report Design Award 2011 - Silver
Red Herring Asia Award 2012 MagicMi Virtual Try-on digital platform
AIGA, HKDA, Lamma OCC