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Casino 360 - Design Direction / Management
As Creative Lead, I am responsible for all visual aspects of the brands I work on.
For Casino 360, we thought having an accompanying character for users would encourage them to play with us and thus, increase loyalty. So in my role, I created a detailed brief and scoured freelancer websites to find the best option for us. I found an illustrator based in Brazil and worked with her to create the characters that can be seen here and on site.
To create the website itself, I had a lot of back and forth with the developers to create what we wanted visually, using their platform.
