FUTURE WOMAN - This was the first digital photo editing work I did in my life and important work of graphic conceptualization. The strength and force of his images is the reason I display here a project that dates back 14 years and was designed and completed in 1996. The images are not the whole show calendar but a selection of what I think were the best shots.
FUTURE WOMAN / PIRELLI CALENDAR COVER
FUTURE WOMAN SKETCHES - The idea was sold to Pirelli through hand sketches for me, as was the custom here in Venezuela in advertising in the 90's.
MAIN SKETCH OF FUTURE WOMAN - With this sketch was finally able to sell the concept of the 1997 Pirelli calendar. My inspiration to make these images was the artistic movement of futurism of the 70s.
FUTURE WOMAN - Original photo (no retouching), to the page for the month of July / August for the Pirelli calendar. The shots were made by a major advertising photographer of the decade of 90's: José Manuel Vidaurre.
FUTURE WOMAN - Final image for the month July / August 1997 Pirelli calendar.
FUTURE WOMAN - Final image for the month May / June 1997 Pirelli calendar.
FUTURE WOMAN - Final image for the month November / Dicember 1997 Pirelli calendar.
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PIRELLI 1997 CALENDAR
Juan Carlos Ariza
Senior Art Director Caracas, Venezuela