Final Major Project - Northumbria University
A compact but spacious four seat ‘crossover utility vehicle’ designed to allow customers to highly personalise their vehicle inside and out. The fact that the vehicle can be highly customised means that it has the capability to evolve alongside its owner throughout ownership or easily modified for second hand buyers.
The way in which the interior is constructed means that customers can interchange specific parts numerous times for relatively low cost, for example, seat supports, heater components, dials etc.
Customers have the option of choosing set themes or design their own interior combination from scratch.
This vehicle appeals very much to SMART’s current market of young professionals as well as attracting a new family clientele.
The SMART FOR-LIFE really is a vehicle with the potential to be anything you want it to be.